Decades of Wellness
focused on you.
Decades of residential wellness experience — thoughtfully refined
into a more personal, supportive, women-only lifestyle retreat.
Thoughtfully Planned
from Start to Finish
Each day includes guided movement, intentional meals, and time to enjoy Madeira Beach and the surrounding Tampa Bay, Clearwater, and St. Petersburg region.
Sessions are kept intentionally small and admission is by application, allowing the experience to remain calm, organized, and personal.
The Weight Crafters StoryThe Evolution of Client Wellness


The Gulf Coast is
Part of that Experience
From sunrise waterfront walks to relaxed afternoons exploring Madeira Beach, St. Pete, Clearwater, and the surrounding Tampa Bay area, your days are designed to feel active, refreshing, and genuinely enjoyable.
This is where Weight Crafters feels different: you are not spending the whole day in a gym. You are moving, breathing, seeing beautiful places, and learning how healthy living can actually feel good.
Weight Crafters Management

Hannah Kinney Director of Training & Guest Experience
Hannah Kinney has been part of Weight Crafters for more than a decade, including six years as General Manager and Training Director. With over 13 years in the fitness industry, she brings deep experience in coaching, operations, nutrition, guest care, and daily program leadership.
Hannah is a certified personal trainer, certified group trainer, certified nutrition coach, certified behavior change coach, and accomplished chef. She also holds a degree in communications, which helps her connect with guests in a way that feels clear, encouraging, and personal.
During the residential experience, Hannah, along with other Weight Crafters personnel as needed, coordinates and leads much of the daily training and movement program, helping women build strength, mobility, confidence, and comfort in their own bodies. Her approach is supportive, practical, and never intimidating.
A former high school and college hockey player, Hannah understands discipline, teamwork, and perseverance. For many guests, Hannah becomes one of the most trusted parts of their stay — guiding them through movement, meals, laughter, encouragement, and the first steps toward feeling like themselves again.

Conn MobleyFounder & Director of Enrollment
Conn Mobley, along with Hannah Kinney, has been one of the driving forces behind the evolution and continued success of Weight Crafters. With decades of leadership experience across fitness, admissions, operations, education, and business development, Conn brings discipline, structure, and practical wisdom to the Weight Crafters mission.
A former combat infantry U.S. Marine, Conn first led fitness training while serving in the Marine Corps in the early 1990s. He is also a certified personal trainer, certified group trainer, certified life coach, and biblical counselor, with a lifelong commitment to personal fitness, accountability, and helping others move toward healthier, more purposeful lives.
At Weight Crafters, Conn leads admissions and administration, helping each prospective guest determine whether the program is the right fit for her goals, needs, and season of life. His approach reflects the same values that have shaped Weight Crafters for years — honesty, discipline, accountability, and care — now refined into a more personal, women-only wellness experience built for lasting change.

Alan MatthewsSystems Architect & Digital Platform Support
Alan supports the technology backbone behind Weight Crafters, including website infrastructure, backend systems, digital tracking, SEO/AEO support, and the tools that help the team communicate clearly and operate efficiently.
With more than 25 years of programming and systems experience, Alan works across open-source platforms, Python, PHP, Apache, JavaScript, database development, website architecture, front-end development, and mobile app experimentation. He also holds a degree in computing and brings a practical, problem-solving approach to the technical side of the Weight Crafters experience.
Behind the scenes, Alan works with Conn on website performance, internet marketing tracking, search visibility, digital systems, and the ongoing development of the Lorison Fitness AI platform, which will support Weight Crafters guests after their residential stay and serve future clients through the Lorison Fitness Digital Platform.
While guests may not interact with Alan directly, his work helps support the secure, connected, and evolving digital foundation behind the Weight Crafters program.
After the Retreat Maintaining Healthy Momentum through the Lorison Lifestyle Management System

Request Placement
If you are ready for a structured, coastal immersion that prioritizes your longevity and vitality,
we invite you to request admission details for an upcoming session.
Each inquiry is handled personally by our admissions team.
Each application is reviewed individually.
Session capacity is intentionally limited.
