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Decades of wellness
focused on you.

Decades of residential fitness, weight loss, and wellness experience —
now rebuilt into a more personal women-only retreat on Florida’s Gulf Coast.

Thoughtfully Planned 
from Start to Finish 


Each day includes guided movement, intentional meals, and time to enjoy Madeira Beach and the surrounding Tampa Bay, Clearwater and St. Petersburg region.

Sessions are kept intentionally small and admission is by application, allowing the experience to remain calm, organized, and personal.

The Weight Crafters StoryThe Evolution of Client Wellness

Weight Crafters began in 2007 as a no-nonsense residential fitness and weight loss camp for adults in Madeira Beach, Florida. Originally known as Core Fitness Solution, or CFS Camp, we became Weight Crafters in 2012 and continued helping guests from across the country step away from daily distractions, rebuild healthier habits, and take meaningful steps toward better health.

Over the years, our deeper mission has always been about more than the number on the scale. Weight loss can be an important part of the journey, but lasting wellness requires more: strength, mobility, confidence, emotional balance, nourishing food, consistent movement, and a daily rhythm that can continue long after a guest returns home.

As the wellness and weight loss world changed, especially with the rise of GLP-1 medications and the growing demand for rapid results, we saw something important. Many people could lose weight quickly, but without fitness, nutrition, structure, support, and long-term lifestyle change, they often still struggled to feel strong, energized, confident, and truly well.

That realization led us to evolve. Instead of centering the experience around long, rigorous gym days and short-term results, we reshaped Weight Crafters into a more complete wellness experience — one that helps women enjoy living healthy, being active, eating well, and building habits that feel realistic beyond their stay.

We also made the decision to become a women-only program, both because women have always represented the heart of our community and because we believe a shared, supportive environment creates deeper connection, encouragement, laughter, and lasting bonds. By intentionally limiting each session to a small cohort, we are able to provide a more personal, thoughtful, and supportive experience for every guest.

Today, we are proud to introduce the next evolution of Weight Crafters — a renewed women’s wellness experience guided by the same trusted leadership and heart that have shaped our program for more than a decade. Led by Hannah and Conn, two long-standing members of the Weight Crafters family, this next chapter brings together the best of what has always worked with a more enjoyable, balanced, and lasting approach to wellness.

With focused morning movement, daily beach or park walks, guided fitness, nourishing meals, relaxing hotel time, fun Gulf Coast outings, trusted local wellness partnerships, and our digital Lorison Fitness Program for continued support after you return home, Weight Crafters has been carefully rebuilt to offer more than a temporary reset. It is designed to help you feel stronger, lighter, more confident, more connected, and genuinely excited about living well again.

For our alumni, this is the Weight Crafters you remember — only wiser, warmer, more complete, and built for the life you want now. For new guests, consider this to be an invitation to step away, breathe, move, laugh, reconnect, and begin again with the structure, support, and care you may have been missing for years.

Each day is curated to keep you moving, eating well, and enjoying the Gulf Coast without having to manage a single detail yourself.

Weight Crafters began in 2007 as a no-nonsense residential fitness and weight loss camp for adults in Madeira Beach, Florida. Originally known as Core Fitness Solution, or CFS Camp, we became Weight Crafters in 2012 and continued helping guests from across the country step away from daily distractions, rebuild healthier habits, and take meaningful steps toward better health.

Over the years, our deeper mission has always been about more than the number on the scale. Weight loss can be an important part of the journey, but lasting wellness requires more: strength, mobility, confidence, emotional balance, nourishing food, consistent movement, and a daily rhythm that can continue long after a guest returns home.

As the wellness and weight loss world changed, especially with the rise of GLP-1 medications and the growing demand for rapid results, we saw something important. Many people could lose weight quickly, but without fitness, nutrition, structure, support, and long-term lifestyle change, they often still struggled to feel strong, energized, confident, and truly well.

That realization led us to evolve. Instead of centering the experience around long, rigorous gym days and short-term results, we reshaped Weight Crafters into a more complete wellness experience — one that helps women enjoy living healthy, being active, eating well, and building habits that feel realistic beyond their stay.

We also made the decision to become a women-only program, both because women have always represented the heart of our community and because we believe a shared, supportive environment creates deeper connection, encouragement, laughter, and lasting bonds. By intentionally limiting each session to a small cohort, we are able to provide a more personal, thoughtful, and supportive experience for every guest.

Today, we are proud to introduce the next evolution of Weight Crafters — a renewed women’s wellness experience guided by the same trusted leadership and heart that have shaped our program for more than a decade. Led by Hannah and Conn, two long-standing members of the Weight Crafters family, this next chapter brings together the best of what has always worked with a more enjoyable, balanced, and lasting approach to wellness.

With focused morning movement, daily beach or park walks, guided fitness, nourishing meals, relaxing hotel time, fun Gulf Coast outings, trusted local wellness partnerships, and our digital Continuum Program for continued support after you return home, Weight Crafters has been carefully rebuilt to offer more than a temporary reset. It is designed to help you feel stronger, lighter, more confident, more connected, and genuinely excited about living well again.

For our alumni, this is the Weight Crafters you remember — only wiser, warmer, more complete, and built for the life you want now. For new guests, consider this to be an invitation to step away, breathe, move, laugh, reconnect, and begin again with the structure, support, and care you may have been missing for years.

Our Florida Backyard Coastal Walks Local Outings & Easy Gulf Coast Living

Madeira Beach gives Weight Crafters the perfect home base for a women-only wellness experience in Florida — quiet mornings by the water, beautiful places to walk, and easy access to the best of Tampa Bay, Clearwater, and St. Petersburg.

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The Gulf Coast is
Part of that Experience

From sunrise waterfront walks to relaxed afternoons exploring Madeira Beach, St. Pete, Clearwater, and the surrounding Tampa Bay area, your days are designed to feel active, refreshing, and genuinely enjoyable.

This is where Weight Crafters feels different: you are not spending the whole day in a gym. You are moving, breathing, seeing beautiful places, and learning how healthy living can actually feel good.

What the Retreat Is Designed For

A Vacation That Leaves 
You Feeling Better 

Many people want time away that feels genuinely restorative when they return home.

Weight Crafters brings together guided movement, fresh meals, and a relaxed coastal setting so the week feels both active and easy to enjoy.

Instead of spending the trip planning every detail, guests arrive to a stay where the essentials are already thoughtfully arranged.

Active Days 
Without Intensity 

The retreat is designed around a balanced daily rhythm rather than an intense or overly rigid schedule.

Guests may begin the morning with guided movement, enjoy shared meals during the day, and spend time exploring the coast, local spots, or quiet waterfront areas nearby.

The result is a stay that feels active, enjoyable, and well-paced without becoming demanding.

Weight Crafters Management 

Hannah Kinney Director of Retreat Operations at Lorison Madeira Beach

Hannah Kinney Director of Training & Guest Experience

Hannah Kinney has been part of Weight Crafters for more than a decade, including six years as General Manager and Training Director. With over 13 years in the fitness industry, she brings deep experience in coaching, operations, nutrition, guest care, and daily program leadership.

Hannah is a certified personal trainer, certified group trainer, nutrition-certified coach, certified life coach, and accomplished chef. She also holds a degree in communications and marketing, which helps her connect with guests in a way that feels clear, encouraging, and personal.

During the residential experience, Hannah, along with other Weight Crafters personnel as needed, coordinate and leads much of the daily training and movement program, helping women build strength, mobility, confidence, and comfort in their own bodies. Her approach is supportive, practical, and never intimidating.

A former high school and college hockey player, Hannah understands discipline, teamwork, and perseverance. For many guests, Hannah becomes one of the most trusted parts of their stay — guiding them through movement, meals, laughter, encouragement, and the first steps toward feeling like themselves again.

Conn Mobley Director of Admissions and Veteran Program Lead at Lorison

Conn MobleyFounder & Director of Enrollment

Conn Mobley, along with Hannah Kinney, has been one of the driving forces behind the evolution and continued success of Weight Crafters. With decades of leadership experience across fitness, admissions, operations, education, and business development, Conn brings discipline, structure, and practical wisdom to the Weight Crafters mission.

A former combat infantry U.S. Marine, Conn first led fitness training while serving in the Marine Corps in the early 1990s. He is also a certified personal trainer, certified group trainer, certified life coach, and biblical counselor, with a lifelong commitment to personal fitness, accountability, and helping others move toward healthier, more purposeful lives.

At Weight Crafters, Conn leads admissions and administration, helping each prospective guest determine whether the program is the right fit for her goals, needs, and season of life. His approach reflects the same values that have shaped Weight Crafters for years — honesty, discipline, accountability, and care — now refined into a more personal, women-only wellness experience built for lasting change.

Matt Castetter Systems Architect and Lorison AI Development

alan matthewsSystems Architect & Digital Platform Support

Alan supports the technology backbone behind Weight Crafters, including website infrastructure, backend systems, digital tracking, SEO/AEO support, and the tools that help the team communicate clearly and operate efficiently.

With more than 25 years of programming and systems experience, Alan works across open-source platforms, Python, PHP, Apache, JavaScript, database development, website architecture, front-end development, image editing, and mobile app experimentation. He also holds a degree in computing and brings a practical, problem-solving approach to the technical side of the Weight Crafters experience.

Behind the scenes, Alan works with Conn on website performance, internet marketing tracking, search visibility, digital systems, and the ongoing development of the Lorison Fitness AI platform, which will support Weight Crafters guests after their residential stay and serve future clients through the Lorison Fitness Digital Platform.

While guests may not interact with Alan directly, his work helps support the secure, connected, and evolving digital foundation behind the Weight Crafters program.

Natalie Reeves Activities and Local Experience Lead at Lorison

Natalie Reeves Activities & Local Experience Lead

Natalie translates years of fitness expertise into curated coastal discovery. She coordinates local outings to ensure they complement the retreat's emphasis on restorative movement and functional conditioning, while prioritizing the variety and enjoyment of a true Florida vacation.

After the Retreat Maintaining Healthy Momentum through the Lorison Lifestyle Management System.

The true measure of a stay at Weight Crafters isn't how you feel on your final morning on the Gulf Coast. It is how you perform weeks later in your daily life.

The Lorison Fitness program serves as the digital bridge between your residential reset and your home environment. By providing adaptive support for daily movement and balanced eating, the platform ensures the rhythm you established in Florida becomes your permanent reality.

The retreat starts the momentum;
The Lorison Fitness program keeps it moving.

 

The true measure of a stay at Weight Crafters isn't how you feel on your final morning on the Gulf Coast. It is how you perform weeks later in your daily life.

The Lorison Fitness program serves as the digital bridge between your residential reset and your home environment. By providing adaptive support for daily movement and balanced eating, the platform ensures the rhythm you established in Florida becomes your permanent reality.

The retreat starts the momentum;
The Lorison Fitness program keeps it moving.

Request Placement

If you are ready for a structured, coastal immersion that prioritizes your longevity and vitality,
we invite you to request admission details for an upcoming session.

Each inquiry is handled personally by our admissions team.

Apply To Attendx x x x x x x

Each application is reviewed individually.
Session capacity is intentionally limited.